MARKETING AND SEO STEPS
A. Start a Google account
Start a google account, and link it to your business email address, and your website. This allows you to get google recommendations, make recommendations for others (other barcode licensees), and access a range of other google services.
B. Exclude payment gateways from referral orders
Watch video 75 Google Analytics: Excluding payment gateways from referral orders https://youtu.be/zKPK7a2myGU
C. Use Copyscape
Watch video 17 – how to use Copyscape (to ensure page text is unique) https://www.youtube.com/watch?v=vtkXHvHaviM
D. Add Images to Products
Images help with SEO – watch video 36 https://youtu.be/LvvgxvtxDpk
E. Use Google Data Highlighter
Watch 35 – Google Data Highlighter UPDATED APRIL 2020
The better the Google algorithm interprets your site data, the more Google will benefit you via customer searches | Google Data Highlighter is a means for you to structurally prepare your data so that Google more easily maps and understands it |
This video has been updated to cover Google’s updates from Google Webmaster Tools to Google Search Console | From your website, open up your products in different tabs so that you can use the URLs for these products | Take note of whether http or https | In a different tab, Log in to your Google Account, then go to google.com/webmasters/tools/data-highlighter | Click the textbox and select one of your pages (being careful which pages are http and which are https) – this will take you to the Search Console page | Optionally watch the video on the page. Click the Start Highlighting button. You will see a text entry box “Enter the URL…” Paste the URL of one of your products here (be careful which are http vs https). | From the “Type…” dropdown, select the Products option and click “Tag just this page” then click the OK button | The Product page will display. Drag to highlight the Heading and in the dropdown menu, select “Name” | Drag to highlight the Price and in the dropdown menu select Price > Pricing | Click the image and select “Image” | Click “Publish” | Click the Start Highlighting button and repeat this process with the next Product page | What to do if Google has not identified a Page for highlighting because it isn’t in Google’s Page index |
F. Use the Facebook Plugin for Woo Commerce
Watch video 49 https://www.youtube.com/watch?v=o9d79BWdwIk
G. Check out your Competition and their Prices
Are there any other barcode sellers in your country? Is there a GS1 office in your country? Compare your barcode prices against the prices that your competitors charge – especially GS1 (if there is a GS1 in your country). Ideally, your prices should be lower than GS1’s prices.
It’s good for your website prices to roughly match either the prices we charge on http://internationalbarcodes.com or the prices charged by similar IBN websites.
For example, if you are the licensee for http://sudanbarcodes.com you might want to make your prices similar to the prices on our other African IBN websites, e.g. https://barcodesnigeria.com/ or https://barcodesegypt.com/).
We have made a “Price Comparison” google document chart for each IBN website so that you can compare your website prices with the prices of internationalbarcodes.com; your local GS1 (or GS1-US if there is no GS1 in your country); and similar IBN websites in your region/continent. The “Price Comparison” chart is one of the tabs in the Sales Summary google document we create for each licensee (and use it to calculate your license fees). We’ll email a link to this document to you after you start receiving some website sales/payments. If you haven’t received a link to this document yet please email us to request one ([email protected]).
H. Add a “Customers/Products Using Our Barcodes” Page to your website.
You could do this in at least 3 different various ways:
1. Use the My Logos Plugin
This will pull in logos of your customers (you’ll need to activate it first). This plugin is used on the following pages https://barcodesuganda.com/our-customers/ and https://barcode1.com.au/customers-using-barcodes/.
2. Use a GEBIR Shortcode
The GEBIR.org database and website is now IBNREG.org, but the GEBIR shortcode redirects to ibnreg.org
This will pull in examples of products and customers using our barcodes in your country. To do this put the shortcode [gebir_locale locale=”NZ” show=”10″] into the page you want to use (you also need to have ‘gebir’ in the page URL somewhere). Replace “NZ” with your 2-letter country code, e.g. GR for Greece, or EG for Egypt (you can find your country code here: https://www.nationsonline.org/oneworld/country_code_list.htm). If this doesn’t work on your website, let us know and we’ll try to help. When it works properly, this shortcode will pull through a list of barcode numbers from our network purchased by customers in your country – it includes data from both gebir.org and barcodesdatabase.org. This shortcode is being used on: https://barcodes.co.nz/gebir-product-barcode/ and https://barcodesaustralia.com/gebir-product-barcode/.
3. Use an Amazon.com Shortcode
This will pull in examples of products using our barcode numbers on amazon.com. To do this, please put the shortcode [amazon_search show=”10″] into one of the pages on your website. This shortcode is being used on this page: https://internationalbarcodes.com/products-on-amazon/.
I. Create a Youtube Video Advert
For example, a simple 30-second ad, with text, product images, and background music – like the one below (https://www.youtube.com/watch?v=O-nrbz8nS0Q). We can create a similar video for you if you’d like us to (you just need to supply us with the product images and text you want us to use). If you’re interested in this please read the information in our August 2018 Newsletter: file:///Z:/International%20Barcodes%20Licensee%20Folder/Licensee%20Newsletters/August%202018%20IBN%20Licensee%20Newsletter.html
J. Additional Videos and Resources
Watch Video 91 “Barcode Marketing”: https://www.youtube.com/watch?v=0EvWE6ZBa7s&feature=youtu.be.
Also, read the following documents in Dropbox:
https://www.dropbox.com/s/blosqyzxdva0vav/07.%20Business%20Promotion.doc?dl=0 (Business Promotion) and https://www.dropbox.com/s/96cumj1czj5h2tf/09.%20Increasing%20Website%20Traffic.doc?dl=0 (Increasing Website Traffic) and https://www.dropbox.com/s/12krejhz3smoqgp/Barcodes%20Marketing.docx?dl=0 (Barcodes Marketing) and https://www.dropbox.com/s/qrr1tlmrw6i1s01/12.%20Creating%20Meta%20Tags%20and%20Descriptions.doc?dl=0 (Creating Meta Tags and Descriptions)