SEO – Search Engine Optimisation
- Understand the fundamentals of Search Engine Optimisation (SEO) and the importance that this plays in any business that utilises online information.
- Measure your website SEO effectiveness.
- Set SEO goals and plan how to achieve them.
- Apply basic SEO to your web pages and content.
- Review and gain an appreciation for the potential of Google Search Console (formerly Google Webmaster Tools). This includes identifying which keywords led customers to your site, so that you can then optimise for those keywords.
- Learn how and why to manually index products on the Barcodes Database.