SEO

Start with the basics of Search Engine Optimisation (SEO)

< back to SEO 01 Course  Goals: Understand the purpose of SEO. Appreciate that for your web content to be found online, you need to continuously work at and monitor your SEO (it is a continuous habit, not a one-off task). Check your website with seositecheckup.com  Plan how to improve the score that seositecheckup.com awards

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Adding meta titles and descriptions to your website

< back to SEO 01 Course  Goals: Understand why appropriate meta titles and meta descriptions improve your search engine ranking, thereby increasing your business opportunities. Optimise your web pages with Focus Keywords.  Use your Yoast SEO plugin to add meta title and meta descriptions throughout your website. Watch:     32 – Adding meta titles and

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Using Google Data Highlighter to facilitate Google data mapping

Goals:     Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:  Use Google Data Highlighter to optimally structure the data on your website for Google.   Why? Data Highlighter is a Webmaster tool for teaching Google about the pattern of structured data on your website. Use it

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