Goals:
Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:
- Use Google Data Highlighter to optimally structure the data on your website for Google.
Why?
Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website.
Use it to tag the data fields on your site with a mouse.
Using Google Data Highlighter
Watch: 
35 –Google Data Highlighter UPDATED APRIL 2020
The better the Google algorithm interprets your site data, the more Google will benefit you via customer searches | Google Data Highlighter is a means for you to structurally prepare your data so that Google more easily maps and understands it |
This video has been updated to cover Google’s updates from Google Webmsater Tools to Google Search Console | From your website, open up your products in different tabs so that you can use the URLs for these products | Take note whether http or https | In a different tab, Log in to your Google Account, then go to google.com/webmasters/tools/data-highlighter | Click the textbox and select one of your pages (being careful which pages are http and which are https) – this will take you to the Search Console page | Optionally watch the video on the page. Click the Start Highlighting button. You will see a text entry box “Enter the URL…” Paste the URL of one of your products in here (be careful which are http vs https). | From the “Type…” dropdown, select the Products option and click “Tag just this page” then click the OK button | The Product page will display. Drag to highlight the Heading and in the dropdown menu, select “Name” | Drag to highlight the Price and in the dropdown menu select Price > Pricing | Click the image and select “Image” | Click “Publish” | Click the Start Highlighting button and repeatthis process with the next Product page | What to do if Google has not identified a Page for highlighting, because it isn’t in Google’s Page index |