Google Data Studio Overview


    Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals: 

  • Be able to explain the purpose of Google Data Studio, and how it is different to Google Analytics.
  • Appreciate  the reasons to use Google data Studio.

What is Google Data Studio?

“Studio” suggests imagery or creativity.
So “Data Studio” is a facility for displaying data and insights in creative visual formats.
If you start sweating at the sight of pages of spreadsheet figures, Google Data Studio is likely for you.

Many Data Sources:

Google Data Studio is not just an extension of Google Analytics; it reports data from a wide range of sources, including…

  • Directly from Google My Business, AdWords, YouTube Analytics, Search Console, Campaign Manager and SQL,
  • Via 3rd party connectors from Amazon Seller, Stripe, AdStage, Facebook Ads and Insights, DoubleClick, eBay, Twitter, and many more.

Google maintains a list of potential data sources here: 

Data Studio is more than Google Analytics:

Google Analytics presents data in an array of standard reports and views.

Google Data Studio takes this a step further:

  • It provides widgets with greater interactivity and customisation, including Live data and interactive controls such as column resorting and mouseover to see details.
  • It enables you to customise reporting views that optimally relate to your business outcomes… these views are consistent, you understand them at a glance, and you can act on them quickly.

Whereas Google Analytics is a standard reporting system, Google Data Studio is a custom executive information and decision support system – applied properly, it supports your decision-making so that you can grow your business.

Sample visuals:

Custom dashboards:

Your top channels

Your pageviews:

Percentage of sessions – New vs Returning:

Percentage device usage:


Why use Google Data Studio?

Create custom Dashboards

  • Visualize data from multiple sources via configurable, easy-to-read charts and tables.
  • Use Google’s default templates or users’ custom templates to speed up your report creation
  • Collaborate on reports and share your insights
  • Give access to multiple users.
  • Embed your Google Data Studio reports in Google Sites, blog posts, marketing articles, and annual reports.

Collaborate in real-time

  • Data Studio is built with the same technology as Google Drive, so the process of granting access to your reports is familiar to many small business owners.
  • With just a few clicks, manage access by granting the right to edit or view to individuals or groups inside or outside your company.
  • Collaboration is in real-time, so you can allow others to edit and collaborate on your dashboards and reports, see the edits as they happen and have all changes saved automatically.

Present information in a format that makes it quickly actionable

  • You can configure Data Studio Google as an executive information system – it continuously converts raw data into visual information and displays it, enabling you to quickly follow-up with appropriate action.

Unlike Google Analytics, Data Studio can pull multiple data sources into one dashboard

  • Pull information directly from Google Analytics, AdWords, YouTube Analytics, Search Console, SQL and many other data sources.
  • Also use 3rd party connectors to also pull data from Amazon Seller, Stripe, AdStage, Facebook Ads and Insights, DoubleClick, eBay, Twitter, and many more.
  • Access your data from 500+ data sets from over 170 connectors

Present interactive information

Customise Data Studio to create interesting and informative reports with many forms of interactivity to keep readers engaged.
See here for interactive features added just in 2019:

… and many more reasons