Postcard and Greeting Card Barcodes

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   Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:

  • Understand the three ways in which you can use barcodes on postcards and greeting cards.
  • Explain the purpose of the (optional) 2-digit supplement on postcards and greeting cards.


Three strategies:

There are 3 ways to do barcodes for greeting cards and postcards.

If you look in a store with a wide range of cards, you’ll probably see all 3 options being used, and be able to see which ones are most common.

A unique 13-digit barcode on every card (the most expensive)
This is the most expensive option.

The same 13-digit barcode on a range of cards (the most economical)
This is the most economical option.
They need to be the same price, and the reordering of the cards needs to be done manually (as they can’t track individual card sales in their computer system).

A 13-digit barcode with 2-digit supplement on the cards (the medium cost)
This is the medium cost option.
The 13-digit code is unique and needs to be purchased.
The 2-digit supplement ranges from 00 to 99, so you can use these on 100 different cards (usually in a common series).
The 13-digit number gives the pricing etc. The 2-digit supplement can be used by some software systems to track sales of individual cards, and hence be used for stock tracking.


Decide by doing some research:

It would be best for you to have a look in a few stores and see what systems are being used in the stores you wish to supply your cards to.

You could also possibly talk with a friendly retailer to see how the various options work for them, and which they prefer.