Marketing

Promoting your business using multiple Free and Paid methods

Goals:     Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:  Understand how to promote your business effectively using multiple Free and Paid methods. Describe at least 8 ways to promote your business for free. Describe at least 4 ways to promote your business with paid […]

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Adding a “Customers/Products Using Our Barcodes” page to your website

Goals:     Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:  Be able to add a page to your website to show customers and other products that use your barcodes.  Be able to use the My Logos Plugin to pull your customer logos into your web

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Price-setting in relation to Competitors and IBN members

Goals:     Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:  Effectively check out your competition and their prices. Use our Price Comparison as an aid to setting or evaluating your own prices.   Why? Barcodes are an internationally-accessible product and there are multiple barcode vendors,

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Using Google Data Highlighter to facilitate Google data mapping

Goals:     Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:  Use Google Data Highlighter to optimally structure the data on your website for Google.   Why? Data Highlighter is a Webmaster tool for teaching Google about the pattern of structured data on your website. Use it

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Use Copyscape to ensure that your page text is unique

Goals:     Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:  After editing your website text, check to ensure that it is sufficiently different to the original cloned template to avoid Google SEO penalties.   Why?  Google monitors websites for textual cloning or close duplication. Where

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Excluding payment gateways from Referral Orders

Goals:     Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:  Configure your website Google Analytics to exclude payment gateways from Referral Orders.   Starting and configuring a Google Account for your website Watch:      75  – Google Analytics: Excluding payment gateways from Referral Orders   It

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