Deciding which Products to sell, setting them up

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 Goals:

    Please click the [ Mark Complete ] button at the bottom of this page when you’ve achieved these goals:. 

  • Decide which products your business is going to sell.
  • Know how to add new products.
  • Understand the concept of Product Categories and know how to add them.
  • Know how to add /edit product descriptions.
Why decide on specific products?

Your template website comes with existing products.
You need to make strategic decisions around these products. For example, do you want to sell EAN-13 Barcode Packages only, or do you want to sell other products as well? (UPC barcode packages, ISBN barcodes, ITF-14 carton codes etc).

You need to

  • Be aware of the most important products versus the less important products,
  • Keep the products that you want to sell and edit their descriptions,
  • Remove the products that you don’t want, and
  • Add any new products that you wish to sell.
IMPORTANT products to sell

Based on years of experience across many websites in many countries, these are the most important products to sell from your website:

  • EAN-13 retail barcodes
  • ISBN image
  • ITF-14 images
  • QR Code, Dynamic
  • QR Code, Static
  • GLNs (Global Locatioon Numbers)
  • EAN-13 and/or UPC-A barcode images
  • Barcode Registration
OPTIONAL products to sell
  • UPC-A retail barcodes
  • ISSN barcodes
  • CD barcodes
  • DVD barcodes
  • Code 128/39
  • Other Images
  • Verification test
  • Artwork Test
  • Custom EAN-13 barcode
  • Custom QR Code
  • Labels (stick-on)
Creating a Recent-registered-products page

This is a page that shows what products have recently been registered by your barcode users.

Here is an example: https://internationalbarcodes.com/ibnreg-products-using-our-barcodes/

Benefits;

  • This page looks good on your site and improves your perceived legitimacy.
  • This page promotes Google indexing of registered numbers and products.
    For example, we had a customer wanting us to push his numbers through Google (faster indexing) but we found they were quickly showing at barcodesdatabase.org and internationalbarcodes.com

To create a Recent-registered-products page:

  1. In WordPress, create a Page and name it appropriately.
  2. Add this shortcode to the page but change the 2-digit Woocommerce country code to your own locale:
    [gebir_locale locale=”US” registered_only=”true” show=”100″ images_only=”true”]
    For a list of Woocommerce country codes see here: https://github.com/woocommerce/woocommerce/blob/master/i18n/countries.php 
  3. Add the page to your appropriate WordPress menu.
Adding new products:

Watch:

   08 – How to create a Product and add it to a Page
NOTE: You can either create Product+Page, or create Product-as-Page (this may be simpler).
To define Product and Page separately: Go to Dashboard > Products > Add product | Type a Product Name (e.g: “5 Barcode Package”) | Set the Automation Type (e.g. Barcode number, email, certificate), Create the Email text snippet (this is the body of the Email that will be delivered with the product),  Set the Product quantity override (“5” in this case, but this field isn’t used for a single product),  Set a regular price  | Click the Publish button for this Product page | Note the product number in the Product URL | To set up the product page description, it is easiest to copy content (such as the product shortcode) from another page | Add a new page > add an edited product shortcode to the page > Check the Live view |
To define Product-as-a-Page: Create the Product as explained above. Locate the Product under Dashboard > Products listing, mouseover the product name and click Edit… this opens the Edit Product page | Add text to this page as required for customer viewing  (e.g. add a page heading and details about the product), remembering that the software will automatically pull in features such as Quantity selector | Click Update and view Live |

   115 – Adding a Product
View your products from Dashboard > Products > All Products | From here you can open selected products to view their settings, or you can Duplicate a product for customisation (mouseover the product and click Duplicate) | See details here: Our popular EAN-13 barcode package product as a walk-through setup example | Be careful with settings for bulk products (e.g. a package of 100 barcodes) |
Adding a Product (Products > Add New) | Creating a web Page for a Product, and pulling the Product into the Page by means of a shortcode |

Assigning product categories:

Watch      58 – Assigning Product Categories  
This video covers how to set up Product Categories in which to categorise your products. Once categorised, you can make products  accessible via category menus, which help customers identify their requirements | Sample side widget “Find Products – Select a category” and “Quick Links” |
Go to Dashboard > Products > Categories | Add a category from the “Add new category” text box at top left | Create a slug for it (how it will display in the URL, with no text spaces) | Scroll down and click the “Add new category” button to add itRe-order the list of categories at top right by drag-n-drop | Go to Dashboard > Products… for each categorisable product, select Quick Edit and tick a product category in the “Product categories” list at right of the screen, then click the Update button | If you go back to Dashboard > Products > Categories,  you will see a “count” against each Category |
See also video 59 for creating a product category list |

Edit product descriptions if needed:

Watch     07 – How To Edit a Product  
Go to Dashboard > Products > Products, mouseover a product, then click Edit in the menu that appears | View the video for discussion of multiple powerful product options, including: Text editingAutomation Type | Email text snippet (the body of the email) | Product quantity override (use to set up bulk packages – really useful) | Product pricing (remember to both set the price AND then edit your textual price) | For pricing you also need to adjust any site-wide discounts – go to Dashboard > WooCommerce > Pricing & Discounts – Manage Pricing Rules |